Sunset Lake Cannabis Is Proud to Sponsor VMBA and the 2026 Elevate Mountain Bike Festival

There's a lot to love about Vermont in the spring — the trails are drying out, the bikes are getting tuned up, and the mountain bike community is buzzing. We're thrilled to share some exciting news that has us just as pumped as you are: Sunset Lake Cannabis is returning as a sponsor of the Vermont Mountain Bike Association (VMBA) for the second year in a row, and we're also stepping up as a new sponsor of the 2026 Elevate Mountain Bike Festival.

This is community support we feel genuinely good about. VMBA does incredible work connecting Vermont riders, building and maintaining trails across the state, and growing the mountain biking community here in the Green Mountains. And Elevate? Well, it's one of the most exciting events on the Vermont outdoor calendar — a three-day festival designed specifically for women and gender-expansive riders that has become a beloved institution in just a few short years. We're honored to be part of both!

Two Years Strong with VMBA

For those who don't know, VMBA is the heartbeat of mountain biking in Vermont. With 28 chapters and over 9,000 members, the organization does the essential work of keeping Vermont's trails accessible, well-maintained, and growing. If you've ridden singletrack in Vermont, there's a very good chance VMBA volunteers had a hand in making it rideable.

Supporting VMBA is a no-brainer for us. As a Vermont weed farm rooted in South Hero on Lake Champlain, we care deeply about Vermont's outdoor spaces. Our cannabis is sungrown outdoors, so the land and environment aren't just a backdrop for us, they're central to everything we do. Trail stewardship and environmental care are values we share with VMBA, and we're proud to put our money where our mouth is for the second year running.

VMBA members: check your VMBA Member app for an exclusive deal from our sister companies Sunset Lake CBD and Lake Effect Vermont. That's right — three Vermont cannabis (and hemp) brands coming together to show some love to the Vermont mountain bike community. Sunset Lake CBD members can redeem their discount online at sunsetlakecbd.com, and Lake Effect Vermont members can redeem theirs in-store. So if you've been thinking about picking up some Vermont-grown marijuana to celebrate after a great ride, now's a good time to join VMBA.

New in 2026: We're Sponsoring Elevate MTB

We're also stoked to announce our first-ever sponsorship of the Elevate Mountain Bike Festival, happening May 29–31, 2026 at the von Trapp Family Lodge and Resort in Stowe, Vermont.

Elevate is a joint production of VMBA and the New England Mountain Bike Association (NEMBA), and it's grown into one of Vermont's most anticipated mountain bike events. Now in its fourth year, the festival offers three days of group rides, skill clinics, workshops, bike demos, socials, and plenty of community vibes — all specifically designed for women and gender-expansive riders. Spots are going fast (this event historically sells out), so if you haven't registered yet, head over to elevatemtb.com and grab your spot.

As a Vermont cannabis company, we love supporting events like Elevate thrive. Mountain biking and weed have always had a natural affinity — both are about getting outside, connecting with your community, and feeling good in your body. Elevate embodies that spirit in spades, and we couldn't be more excited to be part of it.

Vermont Cannabis + Vermont Trails: A Natural Fit

Here at Sunset Lake Cannabis, we've always believed that Vermont-grown pot belongs in Vermont's outdoor culture. Whether you're sessioning a technical trail in the Northeast Kingdom, cruising flow trails near Stowe, or planning a big group ride with your VMBA chapter, we want to be the Vermont marijuana brand you reach for after your ride.

Our cannabis is grown outdoors on our South Hero farm using regenerative practices — no indoor warehouses, no costly artificial lighting, and no synthetic shortcuts. Just sun, soil, seeds, and a lot of hard work. The same commitment to craft and place that draws people to Vermont trail riding is what drives us at Sunset Lake Cannabis.

Supporting VMBA and Elevate MTB is part of a bigger commitment to investing in the Vermont communities and landscapes we love. We're not just a Vermont weed brand slapping a logo on something — we're locals who ride, hike, and care about what happens to Vermont's trails and open spaces.

How to Access Your VMBA Member Discount

Here's a quick summary of how VMBA members can take advantage of the exclusive deals from the Sunset Lake family of brands:

• Check the VMBA Member app for exclusive deals from VMBA sponsors like us!

• Sunset Lake CBD: Check the VMBA Member app and redeem your discount coupon code online at sunsetlakecbd.com.

• Lake Effect Vermont: Check the VMBA Member app and redeem your discount in-store at Lake Effect Vermont in South Hero.

Not a VMBA member yet? Head to vmba.org to join — and unlock a whole lot more than just our deals.

Whether you're a seasoned shredder or brand new to mountain biking, we hope to see you out there this spring and summer on Vermont's incredible trail network. Ride hard and ride safe — we hope to see you out there on the trails this summer!🌿